SCHIFFINI Shares Its Story with the International Press
To mark its centenary, SCHIFFINI opened the doors to its creative universe: an immersive journey into the brand’s identity, exploring its roots and the new ambitions shaping its future.
Twelve leading voices in international journalism (à vivre, Marie Claire Maison, ELLE Décoration, Intramuros, Résidences Décoration, House & Garden, The World of Interiors, Livingetc, Disegno Journal, Diseno Interior, On Diseno, and ROOM) took part in the International Press Tour organized by Ghènos Communication a journey through six outstanding Italian brands that embody the artistry of Italian craftsmanship, weaving together stories, design, and tradition. An itinerary celebrating Made in Italy excellence, where SCHIFFINI welcomed the press to its showroom on Via Manzoni 47 in Milan for a special dinner in honor of its 100th anniversary. A unique opportunity to experience firsthand the iconic kitchens that have shaped the history of Italian design from the legacy of Vico Magistretti with his Cina and Cinqueterre models, to the new Liguria Collection curated by newly art director Marco Costanzi. This marks the beginning of a renewed artistic vision, ready to embrace emerging challenges and explore new avenues for growth including the contract sector, a field in which SCHIFFINI is investing with increasing focus and strategic intent.
An evolution driven by continuity, always anchored in the brand’s authentic identity. SCHIFFINI remains a proud ambassador of core values such as artisanal excellence, functionality, and innovation staying true to its history and the cultural heritage that has made the brand an enduring icon of Italian design worldwide.
